Look books are typically part of a broader media strategy when we work with clients year after year. However, we also work with smaller brands who take advantage of our connections to photographers, stylists, locations and post-production experts to produce richer quality materials than they could if they tried to outsource on their own.
In this example, Maguire Steele partnered with stylist Emily Barnes and photographer Georgia Nerheim to produce the Novis R15 look book. Bursting with the brand’s colorful and whimsical designs, it was a huge hit with editors and stylists, showing off all the possibilities the collection could bring to seasonal media placements. This was one of three consecutive books we produced for Novis, all of which brought additional life (and coverage!) to the collection .