At Maguire Steele, we provide weekly and monthly Press Recaps of all in-hand, confirmed and pending coverage, organized visually as well as in spreadsheet form with active links. Over time, a brand’s press history can run to hundreds of pages, so we keep both current and legacy files.
While consumer facing press exposure helps drive purchases, it has a second function for sales teams when approaching new retailers. A strong press recap can positively influence buyers during a showroom presentation or brand pitch.
